The end of the Triumph Daytona?

[duke63]

Rumours floating about that the 675 will cease production when Euro 4 comes in next year.

Would be a shame to see Triumph have no sports bike in their range.

http://44teeth.com/triumphs-triumph-end-daytona/" onclick="window.open(this.href);return false;

[C00kiemonster]

Oh dear. Financially that's understandable but it's partly about image too and they seem to be going retro.

I don't think I'll own another triumph for a while then. I don't want a bike that looks like it was made in 1960

[Perkles]

shame the 675 gets such good reviews as well

[DaytonAndy]

Nooooooo!
Interestingly no mention of the street triple which has a slightly detuned version of the daytona 675 engine.

[StMarks]

A wise man said something recently about brighter flames having shorter lives.

I wonder if my bike's value will plummet, as it's rapidly perceived as being old fashioned.?

[D6]

I've always said I'd like a Daytona 675. Then not actually bought one. And I think that's the problem with sportsbikes. Everyone loves them, but not many actually buy one.

Without a massive company or pile of money behind you I guess you need to ensure every bike released pays back the multi millions of pounds spent to develop it, otherwise a business is not going to be there much longer. It doesn't matter how much you love a type of bike.

[Kwacky]

I wouldn't be surprised if Triumph drop their sportsbikes. I'm sure I read it took them about 7 years to recover the development and tooling costs needed to get the 675 on the production line.

If the likes of Suzuki and Honda can't be bothered to try and compete in the supersports market* then it makes sense for a smaller firm like Triumph to concentrate on what sells for them. There's no harm in having an identity for retro and/or naked bikes.



*I know the Gixxer1000 is coming out but that's taken a while and the 600 and 750 are both still outdated.

[Rossgo]

That's a real shame if they do stop the 675 but I suppose Triumph are a luxury brand and have high sales in other types of bikes so they prob won't be loosing much if they stop their 675 range, bar maybe the younger market